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Ryan Bateman

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Top Stories by Ryan Bateman

The Disastrous Side-Effects of Going Viral and How to Avoid Them I've encountered this a few times in the field when chatting with fellow marketers, even the most mature marketing organizations have made these mistakes. We aspire for exponential growth and to do it, we've adopted agile practices to fail-fast, learn from our mistakes and quickly rebound with another marketing concept that could be "the next big thing." However, when I ask marketers about what they'd do if they really accomplished virality and if their ordering systems, websites, sales teams, etc., could actually handle the volume increase they always say... Sometimes they say: "You're so handsome Ryan, but that is a good problem to have and we'll address it then!" Okay, maybe I made up the former statement, but the latter is true. Preparing your infrastructure for viral peaks all the time isn't cost ... (more)